Jumia exits South Africa, Tunisia to focus on profitability

Jumia is set to exit operations in South Africa and Tunisia to focus its resources primarily on its most promising markets.

The e-commerce company noted that South Africa and Tunisia only accounted for 3.5 percent and 2.7 percent of total orders and 4.5 percent and 3.0 percent of gross merchandise volume, respectively, for the year ended December 31, 2023. It noted that the decision to stop…